Which product or marketing method has made the biggest impact so far in 2007?
Whilst I was out on my bank holiday bike ride I started thinking about all of the new products, courses, marketing methods, buzz words, etc. that have crept up on us all throughout 2007.
So I actually started to list, in my mind, all of the new “buzz” products and methods that have been released to us, I then decided to take a closer look and see which item/method I thought has made the biggest impact so far in 2007.
What I found was most of these products and methods would be huge for the initial launch period, everyone would be talking about them, but eventually the buzz would die down and that would be the last you ever heard of them. After a lot of head scratching I could only think of two products that survived the initial “buzz” period and are still being used and talked about to this day.
One of the products I was thinking about was the $7 script by Jonathan Ledger and the other product was Niche Marketing On Crack (NMOC) by Andrew Hansen.
Not only did these two products survive the initial buzz period, they have both spawned new products that have been created around them!
You just have to take a look at the $7 website templates that keep popping up. Kevin Riley loved the script so much he created a $7 script installation guide, his new Instant Money Factories product also utilizes the $7 script, all of these products would never have seen the light of day if it weren’t for the original $7 script.
The same goes for NMOC, the initial e-book has spawned a new piece of software from Jonathan that allows you to create your very own NMOC blogs instantly, saving hours of manual set up time.
What I loved so much about both of these products is the way they took an existing method that was already being used, and took it to a whole new level, bringing it to the masses. 100% commissions had been around long before the $7 script arrived, but how many of you actually used the method before you got your hands on the script? Again, the same can be said for NMOC, the basic idea of promoting niche products through article marketing has been around for a long time, but Andrew managed to add his own twist to the method and he made it all the more profitable!
I am a firm believer in not trying to re-invent the wheel, if you find something that works, stick to it and try to tweak it to make it better, why try and re-invent the wheel when the wheel you are using works perfectly, and would be even better if you added a little bit of oil
Sorry, I promised myself there would be no biking analogies in the article, I promise you that will be my last one!
The true test of a product is the longevity, or in other words will it still be here this time next year?
Nobody can see into the future but the two products have a very good chance. I have heard a lot of people calling the $7 script a fad but I don’t subscribe to that idea. People always love getting good value for money and you certainly get that with the $7 reports.
NMOC might be slightly more uncertain as there are more variables that could possibly effect the success of the method, such as the way google looks at article sites for back links, the saturated market and so on but I still think that, with a few tweaks along the way this “Bum Marketing” method could go from strength to strength.
All in all I think that my vote for the product of the year so far (and who knows what the future will bring) is going to go to the $7 script for all the points mentioned above, plus it shows new marketers that it really is possible to make money on the Internet. I know of one subscriber that had previously had very little success online, he produced a $7 report and within a week he had hundreds of dollars in his back pocket and it inspired him to keep going onto bigger and better things!
So that’s my reasoning behind the decision, I would love to hear what you guys and girls think, what has been your standout product of 2007 so far and why?
The more observant amongst you will probably remember this post I made a
few weeks ago:
Well I’m happy to say that everything is progressing very well so far. I did some small time testing on the method I am using in this top secret project earlier this week and it resulted in 153 brand new, highly targeted mailing list members and because of how the system works, that number is now growing on auto-pilot each and every day.
I know pretty much everything you see these day’s claims to run on auto-pilot but I can assure you that this method actually does! I have already shown the
system to a very small group of people and they are getting very excited as well!
The great thing about this project is that you are not going to be going out of your
way to implement this into your existing business model. My system takes what
most of you already do (judging by the poll results in my first post) and simply
expands upon this to make it much more profitable.
I can’t give away too much information at this point as I am still very much in
the testing stages of the project, but here’s a very sneaky screenshot that
should wet your apetite!
I’ll keep you posted.