It’s the 23rd of December, and relatives have started to appear at random unannounced intervals, some come bearing gifts, others do not. It can only mean one thing – it’s Christmas!
It’s the annual event that allows me to break away for the computer (for a couple of hours at a time anyway!) and argue with family members:
Dan: “I’m watching TV, play on the xbox later”
Dan’s Brother: “Shut up, you always get to watch TV”
Dan: “Move the xbox into your bedroom”
Dan’s Brother: “Know you are said you are but what am I”
Dan’s Brother: “Know you are said you are but what am I”
And repeat for 7 days.
Despite the constant arguing I do tend to use Christmas as a bit of a break, I do answer emails and support requests, but I won’t be doing any blog or website updates until after the 1st January 2009, so this is going to be the last post of 2008!
As I feel it’s been a good year content wise for this blog, I’m going to show you a blog post that is almost a year old and that will be very useful for you at this time of year.
The post shows you how to automatically update your Copyright notices so they show the correct Year. Check it out here:
That’s all I have for today, all that’s left is for me to thank every single one of you that’s read the blog, or purchased any of my products in the past year, have a very Happy Holiday season and I’ll be back to inform/entertain/bore/annoy you in 2009!
Have a good one!
It’s a debate that shows no sign of slowing down, in the red corner you have the marketer using the “Forced Continuity” method, and in the blue corner you have the customer who has been stung in the past.
And before my analogy continues, here’s just a very quick explanation of forced continuity and how it is used in Internet Marketing.
Forced continuity has been around for a very, very long time. My first experience of a forced continuity program came through a direct mailing company that offered to send me a brand new DVD for just £1, so without reading the small print I decided I’d be a fool to miss it, so I filled out the form and ordered my £1 DVD.
Little did I know that by ordering the £1 DVD, I had also agreed for them to send me 3 DVD’s each month at the normal price. It was all in the small print, but of course I didn’t take any notice of it, I just wanted my £1 DVD!
This would have been 6 or 7 years ago, but forced continuity reared it’s head again when a high profile marketer, Mike Filsaime introduced forced continuity to the online world. I know there were others using this method before Mike, but I do believe that Mike “introduced it to the masses” – he seems good at that so kudos to him!
The idea behind forced continuity is simple, you are offered something of value for peanuts, usually less than a pound/dollar. But by accepting the offer you are also enrolled into a freebie monthly agreement, that starts to cost after the first month.
The problem that a lot of customers have is with the way everything is laid out. Many feel that they are often tricked into the forced continuity and the first they know about it is when they check their credit card statement at the end of the month.
There are also a few horror stories going around about how some marketers make it impossible to cancel to monthly subscriptions. *cough* Keith Wellman *cough* credit card charge back *cough*
And yes, there’s always a BUT!
Despite all of the bad press, forced continuity can still be a good thing for marketers and customers alike.
IMHO if a marketer has a new monthly product coming out, what better way is there to gage public opinion on the product than to offer potential customers access free of charge (or virtually free) for a month to see if they like it?
Surely that’s better than charging $x per month from the start?
With the free month offer, a customer has 30 days to decide if the product is worth the $x per month it would cost after that, if they don’t like it, all they need to do is cancel. The forced continuity can actually turn out to be a good thing for both the marketer, and the customer.
Let me take a real life example. I was actually asked to promote this product around 3 weeks ago, and I came back to look at it yesterday. I didn’t want to do a regular mailing because I know a lot of you are in the “blue corner” and the last thing I want to do is piss you off, especially as it’s nearly Christmas!
So I thought I would come out and show you why it’s worth taking the time to look over products with forced continuity, rather than turning your nose up at them right away.
The product in question is called Quick Fire Income and it’s been put together by Lee McIntyre. I’m not too keen on the product name but that’s by the by! (Although I guess it does sound better than “10 how to marketing videos worth more than $200+ and we’re giving away access for just $1″)
So the deal to hook you into the offer is access to 10 (TEN) of Lee’s popular “How To” videos that usually retail at over $200. But as part of this special deal you can get your hands on the videos for just $1 – even with the USD/GBP exchange rate it’s still a bargain!
But there has to be a catch right?
The almost irresistible offer is designed to get you to try out Lee’s brand new “Elite Mastermind Club”. When you purchase the videos for $1, you automatically get 30 days of free access to the mastermind club and if you choose to stay a member you pay the normal monthly price after the free 30 days are up.
So if I break it right down, here is how it all works:
Step 1: Pay $1
Step 2: Download the 10 Internet marketing videos
Step 3: Check out the Elite Mastermind Club for 30 days, free of charge
Step 4: If the club isn’t for you, then cancel. If you like it, you pay the normal fee.
I say it’s simple, but the reason forced continuity gets a bad press is down to step 4, most notably word 8 in the sentence – CANCEL.
A lot of marketers seem to take the FORCED part of forced continuity way too far and make it almost impossible to cancel. Lee doesn’t do this, he has given me his word on it and that’s good enough for me!
So if you do have any problems in canceling, let me know and I’ll personally come over and act as the spit bucket man for you in the “blue corner”
I was about to sign off, but you know what. Here’s how confident I am in the product, I’ll show you the exact steps you need to take if you do wish to cancel at any time during your 30 day free trial, and as I said, if you have any problems let me know!
How To Cancel Quick Fire Income
You can either use the LiveChat option, or the email ticket option to cancel at any time, just go here:
Not too painful was it
*Brain Fart* Calling the method “Forced Continuity” doesn’t help, it makes it sound so cold and unpleasant. Why can’t we rename it to something nicer like “Free Trial….something” *Brain Fart*
So there you have it, my views on “Free Trial…..something” exposed to the world! Are you still in the same camp that you were at the start of the article?
As always your comments are welcome, nay, encouraged so comment away, and do check out Lee’s Quick Fire Income videos, it might help change your perceptions on forced continuity, how else can you get something of such value for just $1? (And please don’t say the Woolworths closing down sale!)
Thanks for reading,
P.S. I upgraded to WordPress 2.7 earlier, and one of the main differences is that we now have “Threaded Comments” on the blog. So if you are leaving a comment to a particular…comment, you can hit the “Reply” button, and, well, try it out and see what happens!
Hello everyone, thanks for stopping by on your endless journey through the world wide web! Just a quick blog post for you today, to show you how I did on my last promotion.
If you take a look past the “Snow Pictures” post, you’ll be able to see that I posted an “Action Plan”, showing you how I was going to promote a brand new product that launched a week ago today – Total Web Traffic. The idea behind this was to show you, step by step, day by day what my “Plan Of Action” was to promote this new product. I hoped it would give you a better understanding of how I do things, and I hoped it would give you all some ideas so you can do the same!
My promotional methods were very straight forward and by no means ground breaking, some of you even thought I wasn’t doing as much as I should and the promotion would be a failure. So without any further deliberation, and whilst the snow is turning into precipitation (come on, it rhymes!) here are the results from my Total Web Traffic Promotion.
As you can see, I was the 3rd best affiliate during the launch period, and if you take a closer look at the chart you can see that I finished ahead of some of the “big guns”. That’s not all, take a look at what the creator of the Total Web Traffic Course, Dave Nicholson, said about my promotion:
He thought that my conversions were outstanding, and he didn’t know how I managed it….well Dave might not know how I managed it, but you do!
I did exactly what I said I was going to do in last weeks blog post. I kept everything simple, and guess what – it worked. There’s no reason why any of you can’t do the same!
All in all I’d say I spent around 2 – 3 hours putting the promotion together, and that 2 – 3 hours of work brought in plenty of affiliate commissions as well as a new i-Pod.
And before I go, this is a disclaimer for any of my close friends or family members that may be reading this post. If you get an i-Pod for Christmas, it is PURELY COINCIDENTAL, it does not imply that I’m a cheapskate in any way!
And that’s pretty much it for today. All I’m trying to get at in this blog post is that it’s not always necessary to over-complicate matters. If you get the basics right, then you are on the right track, and I think my results in the Total Web Traffic competition prove that.
As always, feel free to ask me any questions and I’ll gladly answer them for you.
It’s a while since I’ve posted some pictures on here, so I decided to go out today and do some snapping.
The snow fell around 24 hours ago, but it’s been so cold that it hasn’t melted, so all of the local roads are covered in ice! More snow is forecast for tonight, so who knows, maybe I’ll be getting the camera out again tomorrow
And before any of you ask – Yes, it was as cold as it looks!