Before I start, you have to promise me that you’ll imagine the Rocky training music from Rocky 1 playing in the background. If you have a rubbish imagination, go to youtube then come back here whilst it’s playing.
It was March 5th and an open challenge had been laid down to Internet Marketers from all over the world.
The prize was what every marketer dreams of, $100 in their PayPal account!
The challenge was immense, an email had to be written to promote a top quality product that was available for $100 less than normal.
As expected, hundreds (well, not quite!) of warriors turned out to do battle, they shed blood, sweat, tears and virtual ink, but they all had one common goal.
The knockout rounds were tough and the quality of the entrants was immense, round by round some fell by the way side until we were left with 2 final warriors ready to do battle for the ultimate prize.
In the red corner: Elmer “hurt machine” Hurlstone
And in the blue corner: Pippa “punch you in the gut” Guppy
Who would climb those famous steps and emerge from the competition as the champion.
The opening rounds were close, but in the 12th round the experience of the “Hurt Machine” took the advantage and scored a decisive points decision to claim the ultimate prize, $100!!!!
By now the music track has probably finished, so I can stop pretending to be Ian Darke.
If I translate the above into something you can actually understand, it goes like this:
Last week I set a competition with a prize of $100 to the person that could write the best email promo for John Thornhill’s eBook website business.
There were loads of entries, but I managed to narrow it down to 2 finalists. And before I go on, THANKYOU to everyone of you that sent in an entry, even if you didn’t make it to the final 2, THANKYOU for taking time out of your day and taking part, I’ll see if I can come up with some sort of discount on some of my products as a prize of something!
So…the final 2 was down to Pippa Guppy and Elmer Hurlstone.
Both emails were really good, and it goes without saying that they were better than my attempt, but the winner just had slightly more content in there and just seemed to have the “edge” for me.
And the winner is:
And also a very well done to Pippa Guppy who finished in 2nd, I’ve sent you a free copy of my Boomerang List Builder as a prize – check your email inbox and it should be there waiting for you
So congratulations to Elmer, the $100 is your’s and it would be rude not to show you the winning email so here it is:
***Start of email***
Some things make so much sense it’s hard to believe that anyone could, or would,
If you really wanted to find out how to build beautiful cabinets you’d try to
hook up with a master cabinet maker…
If model railroads and electric trains were your passion you’d hang out with
the folks that make elaborate layouts…
If you really wanted to increase the amount of money you’re making online you’d
look to truly successful marketers for the information and systems that would
put you over the top…
When it comes to using “systems” and online marketing one of the
absolute best people and most experienced is John Thornhill.
If you don’t know about John let me, sort of, introduce him to you.
A few years ago John made his living plunking parts on cars in a Nissan factory
in Northern England. Not particularly exciting work. John wanted more.
In 2002 John discovered how to make a living online. And he hasn’t looked back
since. Using the system he’s developed he currently brings in six figures a
year. And he does all from home. On eBay! Doing what you’re doing or are
interested in doing. Selling information products.
John is both my mentor and friend. Since 2005 he’s shown me how to use the same
system and methods he uses, on a daily basis, to minimize work and maximize
For a limited time John is permitting me to save you $100 on membership in the
same program I’ve been a member of since 2005. John is not offering this to the
whole world. Just you, because you’re my valuable subscriber!
I personally thank and credit John for my success. His advice, over the years,
has made all the difference to me and my business.
Take a look at what John Thornhill is offering. By carefully reading the
information you’ll make an informed decision that may change your life and
business forever! For the better.
Here’s the link: http://elpassoblog.com/recs/sms_discount.php
(If you prefer you may simply copy the link and paste it into the address bar
on your browser.)
PS. Please remember, the $100, limited time, discount is only available to you
as my subscriber. It’s not available elsewhere. This offer may be rescinded
***End of email***
Thanks again to everyone that entered, and well done to the winner.
I think the competition went really well so I’ll try and put some more together for you sometime in the future.
Thanks for reading, and apologies for getting the Rocky theme tune stuck in your head.
d d d d d, d d d d d, d d d d d d d d, da da da da, da da da
Hello everyone, and welcome to this very unique blog post. It’s unique because I’m from Yorkshire, I’m a farmers son, and I’m giving away money :-0
But I’m not totally stupid, you do have to do something in order to get the $100 prize, so I’m going to run a little competition for you all. Anyone can enter, there are no restrictions apart from the work has to be your own. Anyone found to be using copy/paste will be thrown down a well.
So then, what’s this madness all about?
Well, it all started a few weeks ago when I found something more annoying than my ingrowing toe nail.
I was looking through my auto responder follow up mails that get sent out to you guys after you’ve signed up to one of my mailing lists.
If you are reading this blog then there’s a good chance you will have experienced these follow up messages first hand, and for that I’M SORRY…really…SORRY, they are incredibly badly written and to put it bluntly, they suck big time.
Take a look at the following example that gets sent out promoting a top quality product that I have an exclusive $100 discount on, you’d think the email would write itself wouldn’t you?….Nope, take a look:
Email Subject: [$100 Discount]
I hope that you have enjoyed your e-books.
Just a quick email to let you know that after months and months of
nagging my good friend John Thornhill has agreed to give you (my
subscribers) a massive $100 discount on his award winning membership
This discount can’t be found *ANYWHERE* else on the Internet so it’s
definitely worth checking out:
(If the link wont load please copy/paste the URL into your browser)
Hope you enjoyed the email,
All emails sent out using http://elpasso.aweber.com“
What you have there is an example of what not to do, why would anyone want to join the site after reading that email? All I’ve told them about is the $100 discount, how do they know what the site is about, why should they know who John Thornhill is – and why should they care?
And I only have myself to blame, I WROTE THE EMAIL!
I have no idea what I was thinking when I wrote it, but I do cringe with embarrassment when I look back at it now.
So now we get to the competition part.
As you’ve already guessed the email needs rewriting, but instead of me doing it, and instead of hiring a Ghostwriter, I thought I’d give you guys a chance to get some experience and earn some decent money in the process.
So here are the “Rules” for my $100 Email Rewriting Competition!
What you have to do:
1. Write an email (and a Subject line for the email) promoting the exclusive $100 discount for John Thornhill’s eBook website business membership site.
2. Send it to me via this blog – Click on the “Contact” link at the top of this page.
3. The closing date for entries is a week today – Thursday 12th March, 5pm GMT.
4. The winning entry will be chosen by me and the prize money ($100 USD) will be sent via PayPal
And that pretty much covers it! I know there’ll be loads of questions so rather than trying to think of them all and answer them here, please post a comment and I’ll reply to the questions as they come in!
If you need to find out more about the product the email is promoting, you can view the sales page here:
Good luck to everyone that enters, fire away with any questions!